The 10 issues for the success of the communities
Social networks are coming into our organizations as instruments of innovation, which makes them powerful strategic tools.
Unfortunately, although its use is available to any organization and seemingly easy application, the most common is that their implementation is a failure.
It is difficult for a group of people effectively share their knowledge with the aim of improving processes, tasks, products or create new ways to sell or produce, but it is especially difficult for them to be carried out.
- Is the community sponsored? The heads organizational leaders and managers support this type of structure, know your goals, share them and are willing to offer their support in the findings, projects or accomplishments that community who know draw regularly.
- Is the community well-led? The leader, the community committee and those who have significant roles in the community are considered experts in the organization, have recognized authority on the issues they claim to solve, both for managers and for community members. These leaders are diverse and reflect the different perspectives that exist in the organization.
- Are the objectives of the community are relevant to the business? The business objectives of the community are very strategic to the company, are clearly stated, are concrete and shared throughout the organization, especially by members of the community. The possible outcomes would have a significant impact on the results or in the way of running the business.
- Are the roles of the members of the community are clear? All persons belonging to the community clearly know what their role is, how to behave at different stages of development of ideas, especially those with special roles of dynamic knowledge integration-processing or reports, "mentoring" of ideas.
- Do the procedures are adjusted community? The procedures of the community are set to the same objectives, especially with regard to participation, selection and preparation of the ideas or for actual implementation. People are prepared to take on the established procedures are known and if necessary have been trained in them.
- Are the resources available to the community meet its goals? Persons have the time and space technologies (virtual or) sufficient to carry out their work, especially with more complex functions roles or more laborious. It has considered how to provide resources to develop ideas and, if necessary, to implement them and monitor them.
- Is the link between the virtual community and the formal organization is solved? There is awareness among participants that what is discussed there, if a sufficiently high standard, will not stay in a mere conversation but will become reality. The actual organization is willing to listen and resourcing the implementation of the ideas that emerge from the community. Bridges have been established (procedures) between real and virtual organization.
- Is the technology used is appropriate? The technology is appropriate and tailored to the creative process of discussion and implementation and monitoring if any. Do not choose any technology that has been used for other purposes other communities, or choosing a general purpose technology. Also the tools are operated properly, training is especially important in the case of the facilitators.
- Does the emotional environment of the community is right? The people in the community feel committed to the objectives, have a passion / urgency of the solutions discussed in the community. There is giving and other emotional conditions for the occurrence of the phenomena of creativity, collective intelligence, involvement in the changes and ideas.
- Have you planned revitalization activities and processes? Are planned activities (meetings, awards ...) and management processes related to communication, involvement, training, recognition, pay, What happens in the community have consequences outside the community. People are aware of the importance of doing good work in the community as an essential part of their organizational and professional future consideration.